AdRoll

About

AI-powered retargeting and marketing automation platform for brands and agencies. Enables pixel-based and audience-based retargeting across web and social channels.

Sovereignty Score

out of 100

Data completeness32% (Minimal)

Score relies on pessimistic defaults for missing fields

Jurisdictional(25%)

Significant foreign legal exposure risk

Jurisdiction: United States (EU adequacy decision)
No foreign parent provider
Five Eyes intelligence alliance exposure
US CLOUD Act applies (US can compel data access regardless of storage location)

Ownership(20%)

Significant foreign ownership or control risk

Mixed ownership (<30% non-EU)
Series C+ (late stage)
Acquisition risk unknown (assumed high) (Submit verified data to improve this score)

Governance(20%)

Infrastructure/SaaS service - OSS governance metrics not applicable

Private infrastructure company (no OSS governance)

Portability(15%)

Some portability options available

SaaS only (no self-host option)

License(10%)

Restrictive licensing or license instability concerns

Proprietary/closed source
SaaS service (license stability not tracked)

Community(10%)

Infrastructure/SaaS service - community metrics not applicable

No GitHub repository (SaaS/infrastructure service)

How missing data affects scores Submit data corrections

Provider

NextRoll, Inc.

Quick Facts

Jurisdiction: United States
Ownership: Mixed (<30% Non-EU)
Deployment: SaaS