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Disclaimer: Star Stack provides information about European technology services for educational purposes only. Service listings, sovereignty assessments, and recommendations do not constitute legal, financial, or professional advice. We encourage you to verify all information independently and consult appropriate professionals before making technology decisions. Star Stack is not affiliated with any listed services unless explicitly stated.

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Aiden | Star Stack

Services
Aiden

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Aiden

Name: Aiden
Author: Star Stack

Guided selling software that helps shoppers choose products online

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About

Aiden is a guided selling platform that uses product knowledge to recommend items to online shoppers. It offers both conversational AI and structured step-by-step flows to help retailers increase conversion rates and reduce returns.

Resources

No migration guide is currently listed for this service.

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Sovereignty Score

Recorded assessment version: jurisdiction-ownership-2026-10-04

out of 100

Data completeness64% (Partial)

Jurisdictional(56%)

Mixed jurisdictional situation, some foreign exposure

Jurisdiction: United Kingdom (EU member)
Parent provider: Shop Circle Ltd. (United Kingdom)
Five Eyes intelligence alliance exposure

Ownership(44%)

Significant foreign ownership or control risk

Non-EU controlled (>50% non-EU)
Acquired by another company
Acquisition risk unknown (assumed high) (Submit verified data to improve this score)

More dimensions coming soon

GovernanceComing soon

PortabilityComing soon

LicenseComing soon

CommunityComing soon

How missing data affects scores Submit data corrections

Provider

Feli E-commerce B.V.

Quick Facts

Legal jurisdiction: Netherlands, EU
Headquarters: Netherlands, EU
Ownership: Non-EU Controlled
Deployment: SaaS

Evidence and freshness

Verification date unknown. This assessment needs review.

A score is an assessment of recorded facts. Missing evidence and unresolved ownership can affect the result.

hqCountry: other
Retrieved 30/01/2026, confidence 90%.
Read evidence excerpt
Aiden Technologies headquarters in Utrecht, Netherlands at Ondiep-Zuidzijde 6, Utrecht, founded 2018
hqCountry: other
Retrieved 30/01/2026, confidence 90%.
Read evidence excerpt
Aiden Technologies headquarters in Utrecht, Netherlands at Ondiep-Zuidzijde 6, Utrecht, founded 2018
Ownership: other
Statement 12/02/2026, confidence 90%.
Read evidence notes
From enrichment pipeline 2026-02-06_03-32-59_c6_v20-validation