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Disclaimer: Star Stack provides information about European technology services for educational purposes only. Service listings, sovereignty assessments, and recommendations do not constitute legal, financial, or professional advice. We encourage you to verify all information independently and consult appropriate professionals before making technology decisions. Star Stack is not affiliated with any listed services unless explicitly stated.

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Google Tag Manager | Star Stack

Services
Google Tag Manager

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Google Tag Manager

Name: Google Tag Manager
Author: Star Stack

Manage website tags without editing code

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About

Google Tag Manager is a system for deploying and managing tracking codes, analytics, and marketing tags on websites. It allows teams to update tags through a user interface without modifying the underlying source code.

Resources

No migration guide is currently listed for this service.

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Sovereignty Score

Recorded assessment version: jurisdiction-ownership-2026-10-04

out of 100

Data completeness64% (Partial)

Jurisdictional(56%)

Significant foreign legal exposure risk

Jurisdiction: United States (EU adequacy decision)
Parent provider in United States (CLOUD Act risk) (Alphabet Inc.)
Five Eyes intelligence alliance exposure
US CLOUD Act applies (US can compel data access regardless of storage location)

Ownership(44%)

Significant foreign ownership or control risk

Public company (US exchange)
Publicly traded
Acquisition risk unknown (assumed high) (Submit verified data to improve this score)

More dimensions coming soon

GovernanceComing soon

PortabilityComing soon

LicenseComing soon

CommunityComing soon

How missing data affects scores Submit data corrections

Provider

Google LLC

Quick Facts

Legal jurisdiction: United States
Headquarters: United States
Ownership: Public (US)
Deployment: SaaS

Evidence and freshness

Verification date unknown.

A score is an assessment of recorded facts. Missing evidence and unresolved ownership can affect the result.

hqCountry: other
Retrieved 30/01/2026, confidence 90%.
Read evidence excerpt
Google Tag Manager - part of Google Marketing Platform
hqCountry: other
Retrieved 30/01/2026, confidence 90%.
Read evidence excerpt
Google Tag Manager - part of Google Marketing Platform
Ownership: other
Statement 12/02/2026, confidence 90%.
Read evidence notes
From enrichment pipeline 2026-02-06_03-32-59_c6_v20-validation
Ownership: other
Statement 12/02/2026, confidence 90%.
Read evidence notes
From enrichment pipeline 2026-02-06_03-32-59_c6_v20-validation
Ownership: other
Statement 12/02/2026, confidence 90%.
Read evidence notes
From enrichment pipeline 2026-02-06_03-32-59_c6_v20-validation