Matomo Tag Manager

About

No-code tag management system for tracking and marketing tags. Works as extension to Matomo Analytics. Supports custom tags and built-in integrations.

Sovereignty Score

out of 100

Data completeness32% (Minimal)

Score relies on pessimistic defaults for missing fields

Jurisdictional(25%)

Mixed jurisdictional situation, some foreign exposure

Jurisdiction: Austria (EU adequacy decision)
Parent provider in Austria (EU)
Five Eyes intelligence alliance exposure

Ownership(20%)

Strong EU ownership and control

Bootstrapped (self-funded)
Funding stage unknown (assumed late-stage VC) (Submit verified data to improve this score)
Low acquisition risk (bootstrapped, no investor pressure) (No VC exit timeline, founders retain full control)

Governance(20%)

Centralized control, limited community governance

Single company controls roadmap
Entity control data unknown (assumed >80% single entity) (Submit verified data to improve this score)

Portability(15%)

Some portability options available

SaaS only (no self-host option)

License(10%)

True open source with stable, permissive licensing

Copyleft open source
SaaS service (license stability not tracked)

Community(10%)

Limited community health data or concerning indicators

Bus factor unknown (assumed worst case: 1) (Submit verified data to improve this score)
Project is thriving
Release frequency unknown (assumed stale) (Submit verified data to improve this score)
Issue response time unknown (assumed >30 days) (Submit verified data to improve this score)
21K+ GitHub stars

How missing data affects scores Submit data corrections

Provider

InnoCraft Limited

Quick Facts

Jurisdiction: New Zealand
Ownership: Bootstrapped
Deployment: SaaS