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Disclaimer: Star Stack provides information about European technology services for educational purposes only. Service listings, sovereignty assessments, and recommendations do not constitute legal, financial, or professional advice. We encourage you to verify all information independently and consult appropriate professionals before making technology decisions. Star Stack is not affiliated with any listed services unless explicitly stated.

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Smart Ad Server | Star Stack

Services
Smart Ad Server

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Smart Ad Server

Name: Smart Ad Server
Author: Star Stack

End-to-end advertising platform for advertisers, publishers, and retailers

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About

Smart Ad Server is an advertising technology platform that manages ad serving, demand-side, supply-side, and retail media operations. It serves advertisers, publishers, and retailers by providing tools for campaign curation, revenue optimization, and omnichannel retail media execution.

Resources

No migration guide is currently listed for this service.

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Sovereignty Score

Recorded assessment version: jurisdiction-ownership-2026-10-04

out of 100

Data completeness64% (Partial)

Jurisdictional(56%)

Mixed jurisdictional situation, some foreign exposure

Jurisdiction: Netherlands (EU member)
Parent provider: Bridgepoint (United Kingdom)
Five Eyes intelligence alliance exposure

Ownership(44%)

Significant foreign ownership or control risk

Mixed ownership (>30% non-EU)
Acquired by another company
Acquisition risk unknown (assumed high) (Submit verified data to improve this score)

More dimensions coming soon

GovernanceComing soon

PortabilityComing soon

LicenseComing soon

CommunityComing soon

How missing data affects scores Submit data corrections

Provider

Equativ SAS (formerly Smart AdServer)

Quick Facts

Legal jurisdiction: France, EU
Headquarters: France, EU
Ownership: Mixed (>30% Non-EU)
Deployment: SaaS

Evidence and freshness

Verification date unknown. This assessment needs review.

A score is an assessment of recorded facts. Missing evidence and unresolved ownership can affect the result.

hqCountry: company registry
Retrieved 30/01/2026, confidence 95%.
Read evidence excerpt
Smart AdServer headquarters in Paris, Ile-de-France, France
hqCountry: company registry
Retrieved 30/01/2026, confidence 95%.
Read evidence excerpt
Smart AdServer headquarters in Paris, Ile-de-France, France
Ownership: other
Statement 12/02/2026, confidence 90%.
Read evidence notes
From enrichment pipeline 2026-02-06_03-32-59_c6_v20-validation