About
The TikTok Pixel is a code snippet installed on websites to track user actions like purchases and sign-ups from TikTok ad campaigns. It provides advertisers with the data needed to optimize targeting and measure return on ad spend.
The TikTok Pixel is a code snippet installed on websites to track user actions like purchases and sign-ups from TikTok ad campaigns. It provides advertisers with the data needed to optimize targeting and measure return on ad spend.