Adtriba

About

Marketing attribution platform combining marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing. Measures cross-channel campaign effectiveness. Now integrated into Funnel's measurement suite.

Sovereignty Score

out of 100

Data completeness32% (Minimal)

Score relies on pessimistic defaults for missing fields

Jurisdictional(25%)

100

Excellent jurisdictional protection with EU-only legal exposure

Jurisdiction: Sweden (EU member)
No foreign parent provider

Ownership(20%)

Partial ownership data, some foreign influence possible

Public company (EU exchange)
Publicly traded
Acquisition risk unknown (assumed high) (Submit verified data to improve this score)

Governance(20%)

Infrastructure/SaaS service - OSS governance metrics not applicable

Private infrastructure company (no OSS governance)

Portability(15%)

Some portability options available

SaaS only (no self-host option)

License(10%)

Restrictive licensing or license instability concerns

Proprietary/closed source
SaaS service (license stability not tracked)

Community(10%)

Infrastructure/SaaS service - community metrics not applicable

No GitHub repository (SaaS/infrastructure service)

How missing data affects scores Submit data corrections

Provider

Funnel Holding AB (publ)

Quick Facts

Jurisdiction: Germany, EU
Ownership: Public (EU)
Deployment: SaaS