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Disclaimer: Star Stack provides information about European technology services for educational purposes only. Service listings, sovereignty assessments, and recommendations do not constitute legal, financial, or professional advice. We encourage you to verify all information independently and consult appropriate professionals before making technology decisions. Star Stack is not affiliated with any listed services unless explicitly stated.

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Adtriba | Star Stack

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Adtriba

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Adtriba

Name: Adtriba
Author: Star Stack

Marketing measurement combining MMM, MTA, and incrementality testing

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About

Adtriba measures cross-channel campaign effectiveness by combining marketing mix modeling, multi-touch attribution, and incrementality testing. It is now integrated into Funnel's data hub to provide a unified solution for collecting data and generating actionable insights.

Resources

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Sovereignty Score

Recorded assessment version: jurisdiction-ownership-2026-10-04

out of 100

Data completeness50% (Partial)

Jurisdictional(56%)

100

Excellent jurisdictional protection with EU-only legal exposure

Jurisdiction: Sweden (EU member)
No foreign parent provider

Ownership(44%)

Partial ownership data, some foreign influence possible

Public company (EU exchange)
Publicly traded
Acquisition risk unknown (assumed high) (Submit verified data to improve this score)

More dimensions coming soon

GovernanceComing soon

PortabilityComing soon

LicenseComing soon

CommunityComing soon

How missing data affects scores Submit data corrections

Provider

Funnel Holding AB (publ)

Quick Facts

Legal jurisdiction: Sweden, EU
Headquarters: Germany, EU
Ownership: Public (EU)
Deployment: SaaS

Evidence and freshness

Verification date unknown. This assessment needs review.

A score is an assessment of recorded facts. Missing evidence and unresolved ownership can affect the result.

hqCountry: other
Retrieved 30/01/2026, confidence 98%.
Read evidence excerpt
Adtriba GmbH based in Hamburg, Germany at Hoheluftchaussee 95, 20253 Hamburg
hqCountry: other
Retrieved 30/01/2026, confidence 98%.
Read evidence excerpt
Adtriba GmbH based in Hamburg, Germany at Hoheluftchaussee 95, 20253 Hamburg
Ownership: other
Statement 12/02/2026, confidence 90%.
Read evidence notes
From enrichment pipeline 2026-02-06_03-32-59_c6_v20-validation